Category: Tips & Tricks

Who Has Been Acquiring the Web? Newly Registered Domains Can Tell You

Who Has Been Acquiring the Web? Newly Registered Domains Can Tell You

Connectivity is a double-edged sword. Though it makes reaching almost anyone and anything with an email address or a website a breeze, it also puts all things online at the mercy of cybercriminals and unfair competitors who are always on the lookout for benefiting from established brands using malicious copycat or similarly misleading sites registered under new domains.

 

There is no doubt that one of a company’s greatest assets — its customer or client portal — is its website. It can be likened to a shop’s front door. And let’s face it, we all want to keep thieves and infringers out of our places of business.

Filtering web traffic with IP Geolocation

How Traffic Filtering Works using IP Geolocation

The cyber threat landscape changes daily. These days, it’s the real people that are launching spam attacks and other malicious activities against networks. Traditional security measures that have previously been effective against various forms of attack are no longer adequate. With the growing number of sophisticated attacks, new security measures are needed.

Ways to use Reverse DNS and IP Lookup tools

5 Ways to Use Reverse IP Lookup Tools to Generate New Clients

There are more than three billion people around the world accessing the internet each day. Many of these internet users are looking for specific products and services. And within this growing pool of internet shoppers are potential customers looking for what you are specifically offering.

 

How do you tap into this great pool of prospective clients? The trick is in devising ways to market your products and services to the people who are most likely to want or need them. Smart online businesses use server-based web analytics tools that allow them to examine their traffic and identify the buying trends and patterns of their customers. One of the increasingly popular analytics tools is the reverse DNS system.

Using Email Verification to clean your list

4 Reasons for Using E-mail Address Verification to Clean Up your List

Email marketing is one of the most effective forms of online marketing. Even with the growing popularity of social media marketing, many still use their emails for professional purposes. Furthermore, most people prefer to be contacted via email since it is seen as a less-intrusive form of communication. This is especially true when receiving emails from non-personal contacts. Maintaining an email list can be complicated when senders decide to use fake or corrupted emails. Using email verification is a great way to clean up your email list and ensure that the users are real. Here are a few reasons for using email address verification in order to clean your list.

WHOIS and the Health Industry

WHOIS and the Health Industry

The standard of WHOIS is important to the health industry, especially when it is incorporated into a multi-faceted threat intelligence program. Before we get to that, it is clear in this day and age that many information technology organizations recognize that threat intelligence is a valuable tool, which is, in fact, essential to a strong security posture. However, throughout many industries one of the main issues out there is that the sheer volume of threat data combined with a gap in staff expertise stand to reduce the potential effectiveness of threat intelligence programs. Despite these challenges, threat intelligence programs that include sharing are a critical tool for healthcare organizations, especially with the current state of cybersecurity and the variety of threats of today. Everyone is trying to incorporate this, and here is how WHOIS can be a big part of that.

Machine Learning and IP Geolocation

The Collaboration Between Machine Learning and IP Geolocation

The scientific study of statistical models and algorithms used by computer systems to perform specific tasks without human involvement and explicit instructions, machine learning (ML) uses inference and patterns to be able to work on its own.

 

Different from traditional computation, ML allows the computer to perform a more advanced analysis of data without a human supervising. Human operators provide the computer with initial data, instructing their analytical software to detect specific information or provide answers to vaguely formulated questions.

Using Reverse IP Lookup Tools for B2B Prospecting

Using Reverse IP Lookup Tools for B2B Prospecting

In B2B Prospecting, we are always on the lookout for new ways to get more clients. One answer is to use an application to look into your site guest’s IP data. Your web site server already has tools that can give you the IP address of any visitor, but be that as it may, for the most part they won’t give you much else. Reverse IP API will offer you so much more useful information.

Email Verification to reduce bounce rate

How an Email Verification Service can Reduce your Bounce Rates

Most online marketers have to contend with bounced email ads from time to time. Internet servers return these messages as undeliverable for a variety of reasons. Bounce rates vary with the industry; they generally range from 0.2 to 2.3 percent, according to Smart Insights. However, specific lists may have even higher rates. Frequent bounces don’t only reduce the effectiveness of your campaigns; they might eventually prevent messages from reaching legitimate, active accounts.