Category: FAQs

Brand Monitor and Brand Alert API: How to Combat Brand Misrepresentation in the Retail Fashion Industry

Brand Monitor and Brand Alert API: How to Combat Brand Misrepresentation in the Retail Fashion Industry

Negative brand equity and misrepresentations are among the worst nightmares of today’s biggest brands — and more often than not, it’s connected to cybersecurity and data breaches.

 

For example, the latest stats show that one in every 99 emails you get each day has to do with phishing attacks, the majority of which come laced with malware specially crafted to harvest victims’ financial credentials or use popular brands as social engineering bait.

Filtering web traffic with IP Geolocation

How Traffic Filtering Works using IP Geolocation

The cyber threat landscape changes daily. These days, it’s the real people that are launching spam attacks and other malicious activities against networks. Traditional security measures that have previously been effective against various forms of attack are no longer adequate. With the growing number of sophisticated attacks, new security measures are needed.

Ways to use Reverse DNS and IP Lookup tools

5 Ways to Use Reverse IP Lookup Tools to Generate New Clients

There are more than three billion people around the world accessing the internet each day. Many of these internet users are looking for specific products and services. And within this growing pool of internet shoppers are potential customers looking for what you are specifically offering.

 

How do you tap into this great pool of prospective clients? The trick is in devising ways to market your products and services to the people who are most likely to want or need them. Smart online businesses use server-based web analytics tools that allow them to examine their traffic and identify the buying trends and patterns of their customers. One of the increasingly popular analytics tools is the reverse DNS system.

Using Reverse IP Lookup Tools for B2B Prospecting

Using Reverse IP Lookup Tools for B2B Prospecting

In B2B Prospecting, we are always on the lookout for new ways to get more clients. One answer is to use an application to look into your site guest’s IP data. Your web site server already has tools that can give you the IP address of any visitor, but be that as it may, for the most part they won’t give you much else. Reverse IP API will offer you so much more useful information.

Email Verification to reduce bounce rate

How an Email Verification Service can Reduce your Bounce Rates

Most online marketers have to contend with bounced email ads from time to time. Internet servers return these messages as undeliverable for a variety of reasons. Bounce rates vary with the industry; they generally range from 0.2 to 2.3 percent, according to Smart Insights. However, specific lists may have even higher rates. Frequent bounces don’t only reduce the effectiveness of your campaigns; they might eventually prevent messages from reaching legitimate, active accounts.

Email terminology

A Helpful Guide to the Most Important Email Verification Terms

What Are Email Verification Terms, and Why Are They Important?

 

Email Verification Terms (EVTs) are used to describe the sending and receiving of emails, as well as everything else that happens in this process.

 

This verification is very important for businesses to conduct their affairs smoothly and maintain a positive reputation. In many instances, communication by email is the only means of contact with customers, clients, and potential business partners.

Reverse WHOIS in action: find all domains or websites of a company, and more

Reverse WHOIS in action: find all domains or websites of a company, and more

See Reverse WHOIS service in action by searching for all Internet domains a company owns or is related to. We shall use the web-based reverse WHOIS service. An alternative would be to use the reverse WHOIS API, a RESTful solution which is also available with the same capabilities. We shall pick a popular brand, the Eastman Kodak Company, as an example for our investigation, although it works for any other one you might be interested in. If you are a domainer, a marketer, a legal investigator, an IT security expert, or anyone interested in or working with Internet domains, you are in the right place. We present the Swiss Army knife designed to fit in your very pocket.

IP WHOIS lookups vs. an IP Netblocks WHOIS database

IP WHOIS lookups vs. an IP Netblocks WHOIS database

In many of the aforementioned applications, it is equally important to find out who an actual IP address is assigned to and which part of the network it belongs to. Technically, it necessary and sufficient for a device to have an IP address to be able to communicate on the network. As it is sufficient, there are nodes which are not assigned a domain name. However, in every communication it is necessary for the IP address to be able to be tracked back at least. This makes IP WHOIS data useful in many of the aforementioned applications, and indeed essential for IT security. In a typical server log, for instance, we have IP addresses whose ownership can be identified via its IP WHOIS record obtainable by the WHOIS protocol.