It can be said without a doubt that businesses of the 21st century are all geared towards the internet. With rapid advancements in digital technology and the exponential growth of the online ecosystem, it hardly comes as a surprise that businesses have to maintain a considerable presence on the web in order to cater to the needs of the online population. Apart from this, the rapid proliferation of the internet into even the most remote corners of the world has opened up new business avenues and markets that were previously difficult to access, or even altogether unavailable for business. This has naturally incentivized businesses to move online.
The rapid digitization of human interactions has opened up vistas of opportunity that were previously unheard of. Whether we consider business or social interactions, the extreme connectivity that is afforded by the web helps us to access information and communicate at the speed of thought. Naturally, with such a complex system of exchanges, the need to provide proper user engagement has also become paramount.
We humans are naturally visual creatures. With a highly developed visual cortex, our minds are equipped to process visual information much better than any other form of communication. For this very reason, we prefer to interact through visual modes more than any other medium. This has led to a rise in the use of visual content on the internet.
Sometime back we introduced 2 product solutions to help provide clearly defined website Intel in the form of Website Categorization API & Website Contacts API. Both the APIs combine the application of machine learning with the versatility of rules defined by experts and deploy artificial intelligence to obtain precise results. This enables our users to conduct their research from a single source instead of manually examining multiple sources.
Our premier Web Categorization solution conducts multiple layers of filtering & analysis of the content found on the website as well as its code to ensure every website is categorized accurately.
Spoofing is a situation in which an entity (person or software program) successfully impersonates and masquerades as another successful one, with the purpose of gaining an advantage with regards to personal or business information or brand goodwill.? Domain spoofing occurs when an attacker appears to use a company’s domain to impersonate and masquerade a company and or its products or brands. The domain spoofer may later use the deceived domain name to induce fraudulent practice like phishing i.e. sending deceptive emails pretending to be from a reputed company in order to induce individuals to reveal passwords, credit card numbers or download malicious files.
Whois API, LLC is constantly on a quest to provide accurate & reliable information about domain activities on the web. Our solid foundation, constant innovations & unparalleled databases of Domain, Whois, DNS, IP, OSINT and Threat Intelligence helps professionals from across industries to get the Intel they need. But with over a billion websites, the internet is already quite massive and is constantly growing. With the plethora of websites & their various data-sets, analyzing them can be cumbersome & time-consuming especially in cases of filtering online traffic or finding potentially dangerous websites. In such cases sometimes just knowing ‘what the website is about?’ or ‘the website category’ can help you decide your further course of action.
In the last blog, we discussed the various features of all the Online Monitoring & Search tools that you can avail with our Domain Research Suite. The next question is naturally, how professionals from different industries can take advantage of these power tools to enhance their domain research? So, today we will be covering several use-cases of DRS to help make you understand its importance in today’s day & age.
If the answer to the above question is “no”, “looking forward to, but don’t know how”, or god forbid, “why would I want to do that?”, then you are just in the right place! Businesses always need to protect their brand from bad actors who can spoil their reputation, while at the same time, also try & stay a step ahead of their competition. And why only businesses, security teams also need to constantly keep a track of threats in order to pre-empt & proactively curb online attacks. The internet has made a lot of information easily accessible, but getting relevant, timely & proactive Intel is the key for staying a step ahead whether it is to protect your brand or to prevent a hacker from committing an online crime. Reactive in today’s day & age is longer a solution for success.
In order to proactively mitigate threats or successfully detect cybercrime, security teams need to start by drawing up a map of the adversary’s infrastructure by investigating its historic & active dangerous behavior on a network. The various security tools, systems or software that analysts use to ‘connect the dots’ are effective in providing actionable Intel on any attack surface only if timely, comprehensive & accurate data is collated & ingested in them. Many times just finding the relevant data, collecting it from multiple sources, normalizing it, feeding the data in these tools may waste precious time & result in lost opportunities. (great opportunities for the cyber criminals though!)