It can be said without a doubt that businesses of the 21st century are all geared towards the internet. With rapid advancements in digital technology and the exponential growth of the online ecosystem, it hardly comes as a surprise that businesses have to maintain a considerable presence on the web in order to cater to the needs of the online population. Apart from this, the rapid proliferation of the internet into even the most remote corners of the world has opened up new business avenues and markets that were previously difficult to access, or even altogether unavailable for business. This has naturally incentivized businesses to move online.
Category: Customer Use Case
The rapid digitization of human interactions has opened up vistas of opportunity that were previously unheard of. Whether we consider business or social interactions, the extreme connectivity that is afforded by the web helps us to access information and communicate at the speed of thought. Naturally, with such a complex system of exchanges, the need to provide proper user engagement has also become paramount.
We humans are naturally visual creatures. With a highly developed visual cortex, our minds are equipped to process visual information much better than any other form of communication. For this very reason, we prefer to interact through visual modes more than any other medium. This has led to a rise in the use of visual content on the internet.
In the past few years, we have been on a mission to create domain Whois, IP, DNS & other internet Intel product solutions to fulfil the growing demand of this information for professionals from diverse industries. We currently offer APIs, Database Downloads, Online Web Tools, Threat Intelligence and Splunk App which is widely used by cybersecurity professionals, marketing & brand protection agencies, domain registrars, domain investors, researchers, and many more.
Sometime back we introduced 2 product solutions to help provide clearly defined website Intel in the form of Website Categorization API & Website Contacts API. Both the APIs combine the application of machine learning with the versatility of rules defined by experts and deploy artificial intelligence to obtain precise results. This enables our users to conduct their research from a single source instead of manually examining multiple sources.
Our premier Web Categorization solution conducts multiple layers of filtering & analysis of the content found on the website as well as its code to ensure every website is categorized accurately.
Importance of online brand
The ease & gigantic potential that the Internet provides to businesses to expand their reach amongst their customers and tap markets that traditionally would have required way too much effort & resources is definitely remarkable. Being present on the Web via their websites has become a cornerstone for businesses to create brand awareness, showcase their products & service and also for selling their offerings directly online. And with each passing day, people are beginning to rely more and more on this virtual presence of brands and are increasingly interacting with them.
Spoofing is a situation in which an entity (person or software program) successfully impersonates and masquerades as another successful one, with the purpose of gaining an advantage with regards to personal or business information or brand goodwill.? Domain spoofing occurs when an attacker appears to use a company’s domain to impersonate and masquerade a company and or its products or brands. The domain spoofer may later use the deceived domain name to induce fraudulent practice like phishing i.e. sending deceptive emails pretending to be from a reputed company in order to induce individuals to reveal passwords, credit card numbers or download malicious files.
The standard of WHOIS is important to the health industry, especially when it is incorporated into a multi-faceted threat intelligence program. Before we get to that, it is clear in this day and age that many information technology organizations recognize that threat intelligence is a valuable tool, which is, in fact, essential to a strong security posture. However, throughout many industries one of the main issues out there is that the sheer volume of threat data combined with a gap in staff expertise stand to reduce the potential effectiveness of threat intelligence programs. Despite these challenges, threat intelligence programs that include sharing are a critical tool for healthcare organizations, especially with the current state of cybersecurity and the variety of threats of today. Everyone is trying to incorporate this, and here is how WHOIS can be a big part of that.
Whois API, LLC is constantly on a quest to provide accurate & reliable information about domain activities on the web. Our solid foundation, constant innovations & unparalleled databases of Domain, Whois, DNS, IP, OSINT and Threat Intelligence helps professionals from across industries to get the Intel they need. But with over a billion websites, the internet is already quite massive and is constantly growing. With the plethora of websites & their various data-sets, analyzing them can be cumbersome & time-consuming especially in cases of filtering online traffic or finding potentially dangerous websites. In such cases sometimes just knowing ‘what the website is about?’ or ‘the website category’ can help you decide your further course of action.